Call of Duty publisher “keenly aware” of battle royale popularity

Activision, publisher of Call of Duty, is “keenly aware” of the popularity of the swelling battle royale genre.According to investment firm Oppenheimer, at a recent meeting with Activision, the publisher’s financial officer hinted that it was a company quick to follow lucrative trends – and battle royale is exactly that for the companies behind hits such as Fortnite and PUBG.

“The investment firm says Activision is keenly aware of how other game publishers have recently benefited...


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