Cadent’s Troiano Sees Big Growth In Addressable Television

Addressable television advertising has been mostly “a conduit or corollary to what happens in digital” in terms of being able to bring attribution and accountability to television, according to Cadent’s Nick Troiano. But things are changing on both the demand and supply side.

The CEO of the advanced-TV platform cites pay-TV operators like Comcast, AT&T/Xandr and Charter making considerable technology investments “to support this national addressable solution, to bring that kind of...

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