BuzzFeed snuck a paid ad for Maybelline into its Prime Day coverage – and didn’t originally disclose it

BuzzFeed is branching out into ecommerce as a source of revenue and recently worked with Maybelline to create bundles of packages sold on Amazon.BuzzFeed originally linked to those packages in its coverage of Amazon Prime Day without mentioning that it was an ad – until Business Insider contacted them.BuzzFeed now has 50 people on its BuzzFeed Commerce team. Previously some of these commerce writers were part of BuzzFeed's editorial group.

As publishers look for new sources of revenue,...

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