Budweiser Is Turning 6 Cities Into Labs For Responsible Drinking

Alcohol ads urging people to “drink responsibly” don’t seem to be working. Though drunk driving has decreased, binge drinking and underage drinking are on the rise.

So the world’s biggest brewer is trying something different.

AB InBev -- the Belgian beer behemoth behind brands like Budweiser, Corona and Stella Artois -- is launching pilot programs in six cities around the world, aimed at finding ways to reduce harmful drinking by 10 percent in 10 years. If everything...

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