Brands sound off on their frustrations with AI: ‘It’s like what VR was a few years ago’

AI is the biggest buzzword in marketing today, but real applications of the technology are still coming along sluggishly.

That was the major takeaway from brand marketers, who convened in Santa Barbara, California on Wednesday for the Digiday AI Marketing Summit. During a closed-door town hall session, they aired out their frustrations with AI’s ambiguity and their challenges incorporating AI into their businesses. Below are highlights that have been edited for clarity.

Too much noise, not...

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