Branded Content Studio Viacom Velocity Announces Year-Long Partnership With Snapchat Star Shonduras

Shaun “ShondurasMcBride is one of Snapchat’s top influencers, and along his path to digital stardom, he has incorporated plenty of sponsored content into his feed. Now, McBride is taking his brand-friendly approach to the next level. He has partnered with Viacom Velocity for a year-long deal that will see him both creating and consulting on projects for the studio.

Viacom Velocity is a branded content shop under the banner of media conglomerate Viacom, and through the terms of its...

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