Box Office In First Half Of 2018 Rises 10% On Huge Q2 Swell, Per NATO

During a spring and early summer of corporate angst about the state and fate of the studio business, the box office kept humming along, according to second-quarter figures from the National Association of Theater Owners. The Hollywood hit parade led to a 23% leap in year-over-year box office revenue, putting the first half of 2018 nearly 10% ahead of last year’s comparable period. Even factoring out the 4% rise in average ticket prices to $9.27 in the first half, NATO

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