Booth professor publishes new research on irrational thinking

Photo: Ahona Mukherjee/The Chicago Maroon

Why do people avoid stepping on the seal in Reynolds Club even though they know it won’t really affect whether or not they graduate? In her newly published article, “Believing What We Do Not Believe: Acquiescence to Superstitious Beliefs and Other Powerful Intuitions,” Jane L. Risen, Associate Professor of Behavioral Science at the Booth School of Business, says that, though people may be able to recognize irrational thinking, they still allow...

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