Boardriders Inc. officially buys rival Billabong, creating one giant surf brand

The sale for Huntington Beach-based Boardriders Inc. to acquire longtime rival Billabong was completed this week, creating one powerhouse surf brand that executives hope will stimulate a new wave of success for the surf industry.

“Today marks the beginning of what will be a turning point for our industry,” said Dave Tanner, Chief Executive Officer of Boardriders Inc, in a press release. “With the combination of Boardriders and Billabong, we bring together the best of both companies,...

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