BMW’s Issue With Apple CarPlay Is About Survival, Not Profits

BMW recently came under the spotlight from the tech world when Verge ran a story about the German carmaker making Apple CarPlay a subscription service, instead of a one-off purchase. “This allows the customer to switch devices,” Don Smith, Technology Product Manager at BMW North America told the publication. “A lot of people buy [CarPlay] and think it’s okay, but sometimes they stop using it or switch to Android.”

As part of the revision, BMW will offer Apple CarPlay free for the...

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