BMW uses Instagram for a family reunion

“A Yas Marina M4 reunites two brothers on the California coastline.” That’s the description behind a new Instagram account – BMWRoadTrip – backed by BMW of North America. The new social account tells the story of two brothers – Emile and Sam Hurly – who reunited after three years for a scenic drive in California.

“We know our BMW USA audience loves car photography and performance driving and this second channel serves as a storytelling platform in a way we haven’t really...

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