BMW M to open more M Division-specific dealerships

BMW M has been getting a bit of criticism lately for losing some of its brand prestige. The fact that M Performance models and M Sport packages slap “M” badges on everything, it can sometimes seem as if BMW is diluting the M brand. That can frustrate BMW M customers who want to feel a bit more exclusive than the average customer who’s leasing a BMW 320i. So to help with that, BMW is opening some more M-specific dealerships to create more of an exclusive experience for M customers.

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