BMW hosts the Chinese market launch of the X7 in Shanghai

Last week, ahead of the 2019 Shanghai Auto Show, BMW hosted the market introduction in China of the new BMW X7, one of the most important markets for the Bavarians, and for other premium automakers. In Q1 2019, BMW has shown a 10 percent sales growth and a high-single digit growth is expected to continue this this year.

The profile of a Chinese customer is also significantly different than one from the US or Germany, so to adjust to that reality, the company decided to hold a special launch...

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