BMW first to launch try before you buy Snapchat filte

BMW goes fully digital in their purchase funnel. According to The Drum, BMW is the first brand to use Snapchat’s new AR ‘augmented trial’ Lens which lets customers visualize how products look in the real world before purchase.

The brand is using the technology to promote its latest and funkiest X SUV – the X2 – allowing Snapchat users to interact with a virtual 3D version of the car as they would in a garage showroom.

BMW said in a statement that it is hoping the playful medium...

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