BMW Design Chief Says 7 Series Needed Huge Grilles for Multiple Reasons

It has become a rather universal opinion that the updated BMW 7 Series does have a bit of an odd face. It certainly looks a lot more imposing right now, despite that being a controversial statement. In a recent interview for Australian magazine, Motoring, BMW’s Design Chief, Adrian van Hooydonk said there are a number of reasons why such a move was necessary.

The original G01 7 Series was seen as a bit too soft and not enough of an upgrade design-wise compared to the car it replaced. Some...

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