Blockchain Tokens May Solve Ad-Tech Challenges? OMG’s Steuer Thinks So

MIAMI — Bitcoin isn’t the only beneficiary from blockchain, the underlying technology that powers decentralized cryptocurrencies and, potentially, a whole lot more.

That same kind of infrastructure is getting people in several industries excited. In particular, blockchains’ ability to store an immutable, public ledger of every system activity.

In the advertising world, that capability has some people wondering if such a ledger could be the perfect way to record how every cent of media...

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