Blippar is helping your smartphone to “see” better

For the last six years Blippar has been one London’s biggest advocates of augmented reality technology.

Started by CEO Ambarish Mitra in 2011 as a kind of AR marketing agency, Blippar should be riding high as augmented reality enters the mainstream off the back of apps like Pokemon Go and technologies like Apple’s ARKit.

Instead doubts about Mitra’s CV, worrying financial losses and concerns that Blippar reported £1bn valuation might be more spin than substance have cast doubts over...

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