“Black Panther” is already one of the best movie investments ever

The decision to green light Black Panther was a very wise one. Not only is the superhero film among the most critically acclaimed big-budget movies ever made, it has also provided an exceptional financial return to Marvel, Disney, and its other backers.

When investors assess the success of a financial bet, they often use the gauge of return on investment (ROI)—the profit from the investment divided by the cost of the investment. In terms of ROI, Black Panther has made $1.3 billion in...

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