Beware: BBB cautions online “Holiday Wine Gift Exchange” is a scam

MILWAUKEE — You may have seen it pop up on your news feed — social media posts about gift exchanges that are actually too good to be true. The Better Business Bureau Serving Wisconsin is urging consumers to steer clear of these posts as they are pyramid schemes.

An example on Facebook, the “Holiday Wine Bottle Exchange” that’s spreading like wildfire, without victims knowing they are breaking the law and they likely may not receive anything at all.

The posts say the sender needs...

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