Barstool Sports did 35,000 orders over the weekend

Barstool Sports has a loyal audience that has been willing to pay the publisher for everything from merchandise to pay-per-view boxing tournaments. Every year, the company’s Black Friday sale is its biggest merch moneymaker — and this year was no different.

Starting Friday, Nov. 24 and running through the weekend, Barstool Sports held a 20 percent-off sale on its merchandise, which included hats, T-shirts, ugly Christmas sweaters and for the first time, an upscale line that included $60...

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