Bang & Olufsen Announces Its Own Wireless Earbuds, The Beoplay E8

Bang & Olufsen has announced its own pair wireless earbuds called the Beoplay E8. The new wireless earbuds will be available on Oct. 12 for $299. B&O’s Beoplay E8 looks very similar to the Bragi Dash and Samsung’s Gear Icon X, and it also comes with its own leather charging case. However, with the device’s price point, it appears as though B&O is trying to compete with Apple’s AirPods, which sells for $159.

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