Ball State pays nearly $1 million for new slogan; ‘We Fly’

MUNCIE, Ind (WISH) — Close to $1 million. That’s how much Ball State University is paying for its new slogan. The slogan is just two simple words; ‘We Fly.’ The university’s president, Geoff Mearns says it’s money well spent.

Mearns says the slogan embodies and embraces aspirations of both the university and the students. ‘We Fly’ was unveiled on Monday and cost the university $930 thousand. Since then, the old slogan, ‘Education Redefined’ has been coming down.


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