Back-to-College Shoppers are Choosing the Mall Over Their Mobile Phones

With college costs continuing to soar, it’s surprising that parents have any funds left to buy supplies and clothing for their kids as they head back to class. For those that do, they’ll likely be jumping in their cars and heading to the mall instead of turing on their laptops. According to Deloitte’s “2018 Back-to-College Survey” $25.5 billion is expected to be spent this back-to-school shopping season. Of the 1,025 parents surveyed, just 45 percent plan to do shopping via mobile...

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