Baby Jesus is holding his own in the battle over who delivers Christmas presents

The delivery of children’s Christmas gifts in Latin America is competitive.

In some places, the three wise men, known as los Reyes Magos, have the market cornered in a continuation of Spanish tradition. Santa Claus, aka Papá Noel, has made big inroads as well in places like Mexico and Peru with his American red suit.

Day 12 of Quartz’s 25 Days of Exchange

But in many Latin American homes, including in Colombia, Costa Rica and Bolivia, the pile of presents that magically appears

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