B2B Needs Customer Data, Too: D&B’s Vikram

PALM SPRINGS, Calif — In an online advertising world increasingly excited about the application of customer data sets and segments, the conversation usually is confined to consumer data.

But what if you are a marketer that sells not to consumers but to businesses? Anudit Vikram has got you covered.

He is SVP at Dun & Bradstreet, the 176-year-old business data provider that has collected information on 290 million businesses around the world. And he wants to make it available in the...

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