‘Awesome dynamic’: Influencer marketing gets a boost with Facebook changes

The Facebook algorithm change that has publishers panicking may be good news for a certain group inside the industry: influencers and their followers.

As Facebook decides to favor content from friends and family over posts from (certain) publishers, agency buyers are telling clients to focus more on influencer content.

“By prioritizing [user-generated content], Facebook is giving brands an opportunity to double down on influencers that maintain authentic relationships with their...

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