Autumn is coming. Maple and pumpkin-flavored drinks must battle for the throne

Love it or hate it, pumpkin spice is back. Although it’s theoretically a fall drink, the flavor has already been popping up in cookies, donuts, cereals, and—as of Sept. 1—Starbucks lattes. It’s much like “the Christmas creep, but orange,” the New York Times declared (paywall).

But now, after 14 years on the throne (and Starbucks eventually going to the lengths of putting some actual pumpkin in the drink), a new flavor is consolidating its power: maple.

Finally, the dominance of...

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