Autonomous Transit Could be Free If you’re Willing to Put Up with Ads

Call Don Draper, because there’s a new place for Madison Avenue to stick its nose in. According to VW’s Johann Jungwirth, autonomous car rides could be made free through advertising.

Jungwirth is in charge of digital strategy for the Volkswagen Group since he moved over from Apple in 2015 and says that with autonomy taking away the dangers of distracted driving, cars become a great place to advertise.

“Above 90% of in-car advertising will be in self-driving vehicles, so autonomous...

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