Automakers aren’t thinking creatively enough about hydrogen fuel cells

Hydrogen is the most abundant element in the universe, so its appeal to the fossil fuel-addicted auto industry is obvious. But while most car companies think they’ll be able to sell hydrogen fuel cell cars to eco-minded consumers, they are ignoring a glaring opportunity: that hydrogen-powered cars could be the perfect fuel for our self-driving, on-demand future.

This week, Honda introduced two new versions of its hydrogen-powered Clarity: a plug-in hybrid version with an all-electric...

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