Audience Delivery Across Platforms Will A Big Focus Of Upfront: Omnicom Media Group’s Jonathan Steuer

While it’s clear that the ratings erosion in linear television “dam has broken,” more networks offering their audience audience targeting solutions means more walled gardens, according to Jonathan Steuer, Chief Media Officer, Omnicom Media Group.

Meanwhile, during this year’s TV Upfront season, “There’s going to be a much bigger focus on delivery across all platforms,” Steuer adds in this interview with Beet.TV.

He likens the networks’ embracing audience-buying,...

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