AT&T To Strike First Blow With iPhone 8 'Buy One, Get One Free' Offer

AT&T (T) may land the first punch in wireless promotions for Apple's (AAPL) new iPhone 8 and 8 Plus, with a "buy one, get one free" promotion that starts Friday.

New customers will need to subscribe to AT&T's DirecTV video service to qualify for the offer, Bloomberg reported.

T-Mobile US (TMUS) intensified wireless wars last year by launching a "free" iPhone 7 promotion with the trade-in of an older device, which was replicated by other wireless firms.

"Buy one, get one free" smartphone...

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