Athleisure Empire Bandier Is Getting Physical With Its First Collection

We Over Me, the first in-house line from Bandier, is part of Bandier’s overall strategy of rethinking retail.

High-end activewear retailer Bandier debuted its first in-house apparel brand with the launch, in January, of a brightly hued workout-basics collection called We Over Me. Sold on Bandier’s site and through its brick-and-mortar stores, as well as via luxury e-tailer Net-a-Porter, We Over Me signals the company’s readiness to take advantage of its athleisure expertise to create...

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