At Amino, IAS’ Luttrell Boots Up The Blockchain For Big-Brand Transparency

PALM SPRINGS, Calif — Blockchain technology may be commonly associated with cryptocurrencies like Bitcoin, but there are a host of vendors out there trying to bring blockchain benefits to other sectors, and advertising is not missing out.

Among the use cases cited for blockchain in ad-tech is improving transparency by making transactions supremely recordable and viewable in an authenticated ledger.

That is also the pitch from Amino Payments, a startup founded by the former CTO and...

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