Asos Ramps Up Investment in AI, Expects to Spend Up to £250M in Tech and Logistics

Asos continues to make a marked push toward artificial intelligence, announcing that it will ramp up spending on technology and logistics to maintain its lead in the global fast-fashion business. Addressing its interim earnings for the six-month period ending Feb. 28, the London-based retailer revealed that it would proceed with its experiments centered on artificial intelligence. It tested a virtual assistant late last year to assist customers in their search for products and tailor...

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