ASICSTIGER Celebrates GEL With New Releases, Last Japan Video, & More

Almost every sneaker brand has its own flagship technology powering its most popular silhouettes; research and development teams are constantly at work trying to get the edge over the competition with the latest innovations. At ASICSTIGER, for over 30 years, this has been ASICS GEL.

This year, ASICSTIGER celebrates its pioneering GEL tech with its “WHAT THE GEL” campaign starring London-based music producer Last Japan, French-Algerian hip-hop artist Ta-Ra, and Moscow-based stylist

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