As It Extends IdentityLink To TV, LiveRamp Looks To Make Addressable Campaigns Easier

SAN FRANCISCO – Television isn’t very “people-based” right now, a dynamic that LiveRamp hopes to change by extending its IdentityLink platform to the TV space.

“There’s a lot of untapped opportunity in TV,” says LiveRamp Co-CEO Anneka Gupta. “It’s not very measureable.”

The IdentityLink extension was announced to coincide with RampUp 2018, the LiveRamp conference that attracted nearly 3,000 attendees in its six year of existence–up from 300 at the beginning.

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