As brands run from the association, a streetwear backlash has begun

As streetwear style — hoodies, graphic T-shirts, baseball hats, sneakers, etc. — has moved from the periphery to become the main event in fashion today, more and more brands that have been lumped into the category are shrinking away from the association.

Jayne Kim, a designer at Stussy, said in an e-mail that the brand didn’t qualify as streetwear, despite being one of the hallmark brands of the streetwear movement that first began building in the ’80s.

“I wouldn’t know how...

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