Apple's Consumer Privacy Push Smacks Targeted Ad Firm Criteo

An Apple (AAPL) software update aimed at improving consumer privacy by impeding targeted advertising on Thursday scorched shares in Criteo (CRTO), a French advertising company.

Criteo fell 22.8% to close at 24.42 on the stock market today. Criteo on Thursday lowered its 2018 revenue outlook because of the potential impact of Apple's consumer privacy initiative.

Apple in September tweaked its Safari mobile web browser to block targeted ads as well as auto-playing video ads from some websites.

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