Apple wants Oscars and Emmys for its original content, just like Netflix

Lest anyone out there was still wondering how committed Apple is to producing premium original content that generates buzz among critics and the general public, we're learning something new about its ambitions ahead of the company's big March 25 media event. That's when Apple is expected to finally detail what its upcoming streaming video service will consist of, for which the company is also apparently making some key hires of behind-the-scenes Hollywood power players.

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