Apple wants newbies to know there’s ‘nothing quite like an iPhone’

Apple has launched a slick new site with the purpose of telling us why iPhones are special. Like its video ads, the site is a rehash of why an iPhone is an iPhone, but is that enough? When the videos launched, my colleague Owen Williams posited that Apple has lost its marketing direction, and the ads weren’t “helping the company explain to the world why iPhone is so compelling.” He had a point — the ads were far too slick to be truly informative. Where the videos were a...

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