Apple TV’s 4K content comes with some major strings attached

There’s a new 4K Apple TV in town, and Apple made it a lot interesting than other 4K products by promising that all your existing HD titles from iTunes will be converted to 4K. That’s a great incentive to buy a device whose main feature is support for 4K content. However, Apple wasn’t entirely honest when advertising the new iTunes feature, leaving out one crucial detail.

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