Apple TV is continuing to decline but what’s going wrong?

Despite its recent revamp, Apple’s attempt at a video streaming box isn’t having the best time. Not only was it roundly criticized in reviews, recent data from eMarketer shows that its sales aren’t picking up either.

According to eMarketer Apple TV "is at the bottom of the U.S. connected TV market, behind Google Chromecast and Roku, with its share shrinking.” That’s got to hurt for a company that’s not exactly known for releasing unpopular products.

The company reports that in...

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