Apple To Bring Introductory Subscription Pricing To The App Store

The idea of subscribing to a service the recurs every month can be a bit daunting, especially if you already have other subscriptions. However Apple wants to address this by allowing developers to offer introductory subscription pricing for the App Store, meaning that developers can now choose to offer lower upfront prices for new subscribers.

For example if there is a service that typically costs $9.99 a month, but to tempt new customers to sign up, the developer could opt to charge...

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