Apple Tackles Internet Privacy Concerns in Latest iPhone Ad

Apple has just released a new iPhone ad highlighting the importance of online privacy, declaring, “Privacy. That’s iPhone.”

The clip runs through the ways in which people protect their privacy in everyday life, with “keep out” signs, curtains, and padlocks, before stating, “If privacy matters in your life. It should matter to the phone your life is on.”

The commercial comes after Apple emphasized the iPhone’s privacy through a billboard at CES that read, “What happens...

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