Apple Onboard, Cannes’ Williams Plans More ‘Rigorous’ Festival

An infamous no-show from most of the technology and marketing industries’ biggest annual gatherings, Apple looks like breaking its usual policy this year.

Execs from the company will take to the stage at the Cannes Lions International Festival of Creativity this coming June, despite typically not attending.

“We’ve got Angela Ahrendts and Tor Myhren,” says festival content director Charlotte Williams in this video interview with Beet.TV. “Angela looks after all the retail stores for...

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