Apple Music hits 40 million subscribers as it accelerates towards surpassing Spotify, report says

Apple Music is continuing its upward climb in subscriber count, quickening its pace as it seeks to overtake Spotify in the battle for users’ ears. The music streaming service now has 40 million subscribers, a report today from Variety claims.

We have reached out to Apple for confirmation.

The service still has a ways to go before it surpasses Spotify, which currently has 70 million paid Premium subscribers. A report in the Wall Street Journal earlier this year suggests that Apple...

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