Apple may soon stop offering e-commerce discounts on iPhone

Apple may soon stop offering discounts on iPhones through e-commerce platforms. According to a report from ET, Apple’s new India head, Michel Coulomb, has rejigged the entire sales strategy for India. The news comes at a time when Apple is close to further strengthening its presence in the country. 

The report suggests - 

"Apple India has more than halved distributor margins to 1.7-2.5% and given distributors specific areas of responsibility to protect those margins. Before this they...

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