Apple Is Going to Comical Lengths to Avoid Saying How Many Watches It Sold

On Tuesday, Apple reported its earnings for the first time since the Apple Watch went on sale in April. It’s the first major new product in five years from the world’s most valuable company, so people were understandably interested to learn how it’s selling. Apple, however, was not interested in sharing that information.

Rather than report Apple Watch sales and revenue directly, as it does with the iPhone, iPad, and Mac, the company buried them in a category called “Other...

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