Apple is aiming to up Siri’s cultural awareness

Siri has been a work in progress ever since Apple unveiled the voice assistant in 2011. Long strides have been made since then, but it still needs a lot of work. Thus, Apple is looking to get a “Siri Event Maven” that will make Siri much more aware of cultural happenings.

According to 9to5Mac, this so-called Siri Event Maven will “provide strategic awareness of cultural happenings in the collective zeitgeist.”

The job posting was found online and is meant to add contextual...

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