Another global consumer giant has set its eyes on Indian startups

What happens when creative ideas meet deep pockets? Disruptive innovation, or so believe big businesses.

Most entrenched enterprises in India are now readying dedicated war chests to invest in the country’s startup ecosystem.

The latest to do so is the local arm of US consumer goods giant Procter & Gamble (P&G), best known for products like Ariel detergent, Whisper sanitary napkins, and the personal care products brand Gillette.

On Oct. 11, P&G India said it has set up an “innovation...

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